Lindsay Simonds
Meet Lindsay. She’s a Colorado yogi who has a passion for world travel, mindfulness and leveraging moxie to build a transformational campaign experience. After spending 13 years working with nonprofit missions from healthcare to higher ed, she found her sweet spot working in campaigns and she’s never looked back.
Capital campaigns are not always capital-related. They’re about an extraordinary fundraising endeavor, above and beyond the operating budget, that will have a powerful impact on the organization. Lindsay is walking your through how to approach the process from soup to nuts, and her creative, zen approach to life is positively threaded through every part of this conversation.
What You’ll Learn in her Good Guide
Capital campaigns are not for the faint of heart, but they are for the bold, courageous and prepared. They require coordination and cooperation from the entire organization and community. Your role as a member of a capital campaign team is to inspire, commit, and follow through. In this Good Guide, Lindsay breaks down the disruptive strategies needed to take your campaign to the next level. She’s getting into the nitty gritty: feasibility studies, frameworks, crafting a case for support, leadership, prospects, building a plan, and budgets and resources. And all through the lens of a hero’s journey. A campaign staff member is a dreamer who sees potential, an innovator who is willing to try new things, and an entrepreneur who organizes and operates big ideas. This Good Guide will get you there👊
What Lindsay Teaches Inside PRO!
Get To Know Lindsay
Company
Founder at Lindsay Simonds Consulting
Favorite charity and why?
BUILD.org - they create a community for the beneficiaries and benefactors. They are progressive, innovative, inclusive, committed and highly relevant. The mission is to teach entrepreneurship skills and mindset to youth -- as an entrepreneur, I geek out on this stuff!!
Something you think people get wrong in philanthropy.
The mindset about frugality to honor the use of other peoples’ money. I believe people donate to organizations, causes, people, and passion projects because they want to see them flourish. I believe that being a strategic steward of dollars raised is critical to an organizations’ success; but it is not a zero-sum-game and living on a shoestring that then collapses within three months due to limited reserves and economic turmoil is a damn shame.
Movie you’ve seen more than any other?
Romeo and Juliet (obviously.)
My favorite thing to do in my free time:
Be in the mountains: skiing, hiking, yogaing or simply sunning on a rock.
What’s your favorite thing to teach (what are you most passionate about in your business)?
Donor engagement strategies especially related to making the ask, capital campaign case for support articulation and transition language (how to flow through topics with ease during a donor visit).